Brand Concepts as Representations of Human Values : Do Cultural Congruity and Compatibility between Values Matter?
Year of publication: |
2013
|
---|---|
Authors: | Torelli, Carlos J. ; Ozsomer, Aysegul ; Carvalho, Sergio ; Keh, Hean Tat ; Maehle, Natalia |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, 76 (4), 92-108, July 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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