Brand equity for fashion industry: In search of general principles and a valuation case for Louis Vuitton and Gucci
Year of publication: |
2010
|
---|---|
Authors: | Andreeva, Alena N. ; Prokofyeva, Olga S. |
Institutions: | Graduate School of Management, St. Petersburg State University |
Subject: | brand equity | brand value | Fashion Global Brand Equity | fashion industry | Louis Vuitton | Gucci |
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