Brand equity for online companies
Year of publication: |
2008
|
---|---|
Authors: | Rios, Rosa E. ; Riquelme, Hernan E. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 26.2008, 7, p. 719-742
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Electronic commerce | Internet shopping | Consumer behaviour |
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