Brand equity in B2B services and consequences for the trade show industry
Year of publication: |
2012
|
---|---|
Authors: | Geigenmüller, Anja ; Bettis‐Outland, Harriette |
Other Persons: | Geigenmüller, Anja (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 27.2012, 6, p. 428-435
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Service brands | Service brand equity | Purchasing value | Trade show | Trade fairs | Brand equity | Strategic evaluation | Value analysis | Business‐to‐business marketing |
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