Brand Experience, Trust Components, and Customer Loyalty : Sustainable Malaysian SME Brands Study
Year of publication: |
2015
|
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Authors: | Ong, Chuan Huat |
Other Persons: | Md. Salleh, Salniza (contributor) ; Zien Yusoff, Rushami (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Malaysia | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | KMU | SME | Markenartikel | Brand | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Asian Social Science In: Vol. 11, No. 26 In: 2015 Page 252-266 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 21, 2015 erstellt |
Classification: | L1 - Market Structure, Firm Strategy, and Market Performance ; M1 - Business Administration ; M2 - Business Economics ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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