Brand globally, market locally
Year of publication: |
2004
|
---|---|
Authors: | Barron, Jennifer ; Hollingshead, Jim |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 25.2004, 1, p. 9-14
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing planning | Brands | Consumer behavior |
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