Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Year of publication: |
2013
|
---|---|
Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Schmidt, Steffen ; Wuestefeld, Thomas |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 16.2013, 3, p. 187-205
|
Subject: | brand heritage | corporate reputation | customer behavior | Firmenimage | Corporate reputation | Markenführung | Brand management | Deutschland | Germany |
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