Brand identification by product design : the impact of evaluation mode and familiarity
Year of publication: |
2014
|
---|---|
Authors: | Herm, Steffen ; Möller, Jana |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 12, p. 1084-1095
|
Subject: | Produktgestaltung | Product design | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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