Brand image strategy affects brand equity after M&A
Year of publication: |
2011
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Authors: | Lee, Hsiang-Ming ; Lee, Ching-Chi ; Wu, Cou-Chen |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 7 (26.7.), p. 1091-1112
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Saved in:
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