Brand Islam : the marketing and commodification of piety
Faegheh Shirazi
| Year of publication: |
2016 ; First edition
|
|---|---|
| Authors: | Shirazi, Faegheh |
| Publisher: |
Austin : University of Texas Press |
| Subject: | Islam | Islamisches Wirtschaftssystem | Islamic economics | Marketingmanagement | Marketing management | Verbrauchereinstellung | Consumer attitudes | Verbraucherverhalten | Halal | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 281 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 251-270 Islamophobia and Western culture -- Islam and the halal food industry -- Halal slaughtering of animals : perils and practices -- Marketing piety : hijabi dolls and other toys -- Halal cosmetics and skin care : the Islamic way to beauty -- Islamic dress and the Muslim fashion industry "halal fashion" -- Halal/Islamic active sportswear, intimate wear, and accessories. |
| ISBN: | 978-1-4773-0925-4 ; 978-1-4773-0946-9 ; 978-1-4773-0946-9 ; 978-1-4773-0926-1 ; 978-1-4773-0927-8 ; 978-1-4773-0926-1 ; 978-1-4773-0927-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434991