Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?
Year of publication: |
2016
|
---|---|
Authors: | Ferris, Sharmila Pixy ; Barnet, Katherine |
Published in: |
International Journal of Online Marketing (IJOM). - IGI Global, ISSN 2156-1745, ZDB-ID 2698406-4. - Vol. 6.2016, 3 (01.07.), p. 50-61
|
Publisher: |
IGI Global |
Subject: | Brand Community | Brand Loyalty | Cooking | Likes | Pins | Pinterist | Recipes |
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