Brand Moderators of Word of Mouth Conversations and Consumer Consequences
Year of publication: |
2017
|
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Authors: | Baker, Andrew |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Rüstungskonversion | Defence conversion |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 1, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2823950 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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