Brand. Momentum. Speed.
Year of publication: |
2005
|
---|---|
Authors: | Kinsella, Bret ; Benson, Joseph |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 21.2005, 7, p. 3-4
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Brand awareness | Competitive advantage | Marketing |
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