Brand name as a barrier to entry : the realemon case
Year of publication: |
2009
|
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Authors: | Krouse, Clement G. |
Published in: |
Readings in applied microeconomics : the power of the market. - London [u.a.] : Routledge, ISBN 0-415-77739-9. - 2009, p. 279-288
|
Subject: | Markenartikel | Brand | Markteintritt | Market entry | Markenführung | Brand management |
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