Brand name change: Can trust and loyalty be transferred?
Year of publication: |
2013
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Authors: | Pauwels-Delassus, Véronique ; Mogos Descotes, Raluca |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 8 (13.9.), p. 656-669
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