Brand naming in China: a linguistic approach
Year of publication: |
1997
|
---|---|
Authors: | Chan, Allan K.K. ; Yuan Huang, Yue |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 15.1997, 5, p. 227-234
|
Publisher: |
MCB UP Ltd |
Subject: | Brand names | China | Global marketing | Marketing planning | Product management |
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