Brand Orientation – A Strategy for Survival
Year of publication: |
1994
|
---|---|
Authors: | Urde, Mats |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 11.1994, 3, p. 18-32
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Communications | Competitive advantage | Corporate identity | Pharmaceutical industry | Product positioning | Strategy | Target marketing | Trademarks |
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