Brand origin: conceptualization and review
Year of publication: |
1996
|
---|---|
Authors: | Thakor, Mrugank V. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 13.1996, 3, p. 27-42
|
Publisher: |
MCB UP Ltd |
Subject: | Brand identity | Brand image | Brands | Country of origin | Globalization |
-
Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem, (2013)
-
Kulkarni, Shrinivas, (2022)
-
Coleman, Darren Andrew, (2015)
- More ...
-
Effects of service setting and other consumers' age on the service perceptions of young consumers
Thakor, Mrugank V., (2008)
-
Music-brand congruency in high- and low-cognition radio advertising
Lavack, Anne M., (2008)
-
Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V., (2009)
- More ...