BRAND PARTICIPATION - Tempt Engage Build - Mercedes-Benz and The Natural Confectionery Company are two brands to benefit from a three-stage approach to brand participation.
Year of publication: |
2011
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Authors: | Brown, Mark ; Willis, Ollie |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2011, p. 44-46
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