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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Ozuem, Wilson, (2021)
The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib, (2022)
Brand Personalities im digitalen Raum : Einflüsse und Potenziale von Menschen und Marken auf Instagram
Olwig, Mona, (2020)