Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies
Year of publication: |
2011
|
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Authors: | Attri, Rekha |
Other Persons: | Pahwa, Manvinder Singh (contributor) ; Urkude, Ashish Manohar (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Öffentlicher Sektor | Public sector |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management Prudence, Vol. II, No. 2, pp. 25-35, October 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 28, 2011 erstellt |
Classification: | C12 - Hypothesis Testing ; C88 - Other Computer Software ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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