Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Jean-Marc Lehu
| Year of publication: |
2006
|
|---|---|
| Authors: | Lehu, Jean-Marc |
| Publisher: |
London [u.a] : Kogan Page |
| Subject: | Product management | Product life cycle |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 252 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7494-4566-1 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004862712