Brand resilience : managing risk and recovery in a high-speed world
Jonathan R. Copulsky
| Year of publication: |
2011 ; 1. ed.
|
|---|---|
| Authors: | Copulsky, Jonathan R. |
| Publisher: |
New York : Palgrave Macmillan |
| Subject: | Markenname | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 244 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-11138-7 ; 0-230-11138-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009022524