Brand rivalry and community conflict
Year of publication: |
2013
|
---|---|
Authors: | Ewing, Michael ; Wagstaff, Peter E. ; Powell, Irene H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 4-12
|
Subject: | Gemeinschaft | Community | Markentreue | Brand loyalty | Sozialpsychologie | Social psychology | Konflikt | Conflict | Australien | Australia |
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