Brand-self identity narratives in the James Bond movies
Year of publication: |
2010
|
---|---|
Authors: | Cooper, Holly ; Schembri, Sharon ; Miller, Dale |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 6, p. 557-567
|
Subject: | James Bond <Fiktive Gestalt> | Narrative Methode | Narrative method | Markenführung | Brand management | Filmwirtschaft | Film industry |
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