Brand-SMI collaboration in influencer marketing campaigns : a transaction cost economics perspective
Tahir Abbas Syed, Fahad Mehmood, Talia Qaiser
| Year of publication: |
2023
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| Authors: | Syed, Tahir Abbas ; Mehmood, Fahad ; Qaiser, Talia |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 192.2023, p. 1-15
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| Subject: | Brand-SMI collaboration | Collaboration management framework | Influencer marketing | Transaction cost economics theory | Transaktionskosten | Transaction costs | Unternehmenskooperation | Inter-firm cooperation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443530