Brand-specific leadership : on its effects and trainability
Year of publication: |
2008
|
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Authors: | Morhart, Felicitas |
Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Personalführung | Leadership | Verkaufspersonal | Salespeople | Führungsstil | Leadership style | Verhalten in Organisationen | Organizational behaviour | Empirische Methode | Empirical method | Führung | Organisationsverhalten | Kundenorientierung | Markenpolitik |
Description of contents: | Table of Contents [gbv.de] |
Extent: | V, 133 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2008 |
Source: | ECONIS - Online Catalogue of the ZBW |
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