Brand strategy needs turning back to front
Year of publication: |
1997
|
---|---|
Authors: | van Mesdag, Martin |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 15.1997, 3, p. 157-159
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Brand names | Customers |
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