Brand trust in the context of consumer loyalty
Year of publication: |
2001
|
---|---|
Authors: | Delgado‐Ballester, Elena ; Luis Munuera‐Alemán, José |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 35.2001, 11/12, p. 1238-1258
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Brand loyalty | Commitment | Spain | Multivariate analysis |
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