Brand valuation and IMC
Year of publication: |
2010
|
---|---|
Authors: | Seddon, Joanna |
Published in: |
Integrated brand marketing and measuring returns. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-57734-3. - 2010, p. 9-57
|
Subject: | Markenimage | Brand image | Wissenschaftliche Methode | Scientific method | Marketingmanagement | Marketing management |
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