Brand value accounting: an international comparison of perceived managerial implications
Year of publication: |
2001
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Authors: | Cravens, Karen S. ; Guilding, Chris |
Published in: |
Journal of international accounting auditing & taxation. - Amsterdam [u.a.] : Elsevier, ISSN 1061-9518, ZDB-ID 11303888. - Vol. 10.2001, 2, p. 197
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