Branding a store : how to build successful retail brands in a changing marketplace
Year of publication: |
2006
|
---|---|
Authors: | Floor, Ko |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Markenname | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya, (2007)
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Brand society : how brands transform management and lifestyle
Kornberger, Martin, (2010)
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Market mediations : semiotic investigations on consumers, objects and brands
Heilbrunn, Benoît, (2015)
- More ...
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Floor, Ko, (1989)
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Kruijk, Mark de, (1994)
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Floor, Ko, (2007)
- More ...