Branding and the Rise of the Generic Drug
Year of publication: |
1992
|
---|---|
Authors: | Blackett, Tom |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 10.1992, 9, p. 21-24
|
Publisher: |
MCB UP Ltd |
Subject: | Brand names | Drugs companies | Generics | Marketing | Pharmaceutical industry | R&D | United Kingdom |
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