Branding as a Competitive Strategy for Demand Management in SMEs
Year of publication: |
2001
|
---|---|
Authors: | Abimbola, Temi |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - MCB UP Ltd, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 3.2001, 2, p. 97-106
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive advantage | Corporate branding | Small to medium sized enterprises |
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