Branding as innovation within agribusiness value chains
Year of publication: |
2014
|
---|---|
Authors: | Lewis, Gemma ; Crispin, Stuart ; Bonney, Laurie ; Woods, Megan ; Fei, Jiangang ; Ayala, Sarah ; Miles, Morgan |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - Emerald Group Publishing Limited, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 16.2014, 2, p. 146-162
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Case study | Entrepreneurial marketing | Agricultural and food technology | Brand identity |
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