Branding social and health behavior : an education and research agenda
Year of publication: |
2013
|
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Authors: | Evans, W. Douglas |
Published in: |
Psychology of branding. - New York : Nova Publishers, ISBN 978-1-62618-817-4. - 2013, p. 133-148
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Gesundheitspolitik | Health policy | USA | United States | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Markenführung | Brand management |
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