Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding
Year of publication: |
2011-06-01
|
---|---|
Authors: | Hampf, Anders ; Lindberg-Repo, Kirsti |
Institutions: | Hanken Svenska Handelshögskolan |
Subject: | branding | evolution of branding | future | brand identity hexagon | the academic life cycle |
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