Brands and Branding: The Economist Series, 2nd ed.
Year of publication: |
2011
|
---|---|
Authors: | Glynn, Mark |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 2, p. 161-162
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Branding | Best practice | Future for brands |
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