Brands Matter : An Empirical Demonstration of the Creation of Shareholder Value Through Brands
Year of publication: |
2004
|
---|---|
Authors: | Madden, Thomas ; Fehle, Frank ; Fournier, Susan |
Publisher: |
[S.l.] : SSRN |
Subject: | Shareholder Value | Shareholder value | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Unternehmenserfolg | Firm performance |
Extent: | 1 Online-Ressource (31 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 2, 2002 erstellt |
Other identifiers: | 10.2139/ssrn.346953 [DOI] |
Classification: | M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde, (2023)
-
Bridging brand parity with insights regarding consumer behavior
Turunç, Ömer, (2024)
-
Kübler, Raoul V., (2012)
- More ...
-
Fehle, Frank, (2008)
-
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding
Madden, Thomas J., (2006)
-
Too many options? : Theory and evidence on option exchange design
Fehle, Frank, (2006)
- More ...