Breaking through the cultural clutter
Year of publication: |
2008
|
---|---|
Authors: | Magnusson, Peter ; Wilson, Rick T. ; Zdravkovic, Srdan ; Xin Zhou, Joyce ; Westjohn, Stanford A. |
Other Persons: | Griffith, David A. (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 25.2008, 2, p. 183-201
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cross‐cultural studies | Cultural studies | Organizational analysis | International business |
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