Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise
Year of publication: |
2006
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Authors: | Briley, Donnel A. ; Aaker, Jennifer L. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 25.2006, 1, p. 53-66
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