Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Year of publication: |
2012
|
---|---|
Authors: | Agnihotri, Raj ; Kothandaraman, Prabakar ; Kashyp, Rajiv ; Singh, Ramendra |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 32.2012, 3, p. 333-348
|
Subject: | Verkaufspersonal | Salespeople | Internetnutzung | Internet usage | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing |
-
Social media usage : an investigation of B2B salespeople
Schultz, Roberta J., (2012)
-
Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W., (2012)
-
Moore, Jesse N., (2013)
- More ...
-
Agnihotri, Raj, (2012)
-
Agnihotri, Raj, (2020)
-
An emotion-based model of salesperson ethical behaviors
Agnihotri, Raj, (2012)
- More ...