Broadcasting, reacting, engaging – three strategies for CSR communication in Twitter
Year of publication: |
2014
|
---|---|
Authors: | Etter, Michael |
Published in: |
Journal of Communication Management. - Emerald Group Publishing Limited, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 18.2014, 4, p. 322-342
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | CSR | Public relations | Engagement | Communication strategies | Social network analysis | Twitter |
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