Broken (promotional) promises: The impact of firm reputation and blame
Year of publication: |
2010
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Authors: | Bailey, Ainsworth Anthony ; Bonifield, Carolyn |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 16.2010, 5, p. 287-307
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