Building a unique online corporate identity
Year of publication: |
2013
|
---|---|
Authors: | Abdullah, Zulhamri ; Abdul Aziz, Yuhanis |
Other Persons: | Abimbola, Temi (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 31.2013, 5, p. 451-471
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate identity | Brand personality | Top management | Asian country | Malaysia | Singapore |
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