Building Brand Awareness in Dynamic Oligopoly Markets
Year of publication: |
2008
|
---|---|
Authors: | Naik, Prasad A. ; Prasad, Ashutosh ; Sethi, Suresh P. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 54.2008, 1, p. 129-138
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | competitive strategy | advertising and media | nonlinear Kalman filter | dynamic games |
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