Building competitive advantage through e-CRM analytics and data integration
Year of publication: |
2004
|
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Authors: | Nemati, Hamid R. ; Barko, Christopher D. ; Moosa, Ashfaaq |
Published in: |
The social and cognitive impacts of e-commerce on modern organizations. - Hershey, Pa. [u.a.] : Idea Publ., ISBN 1-59140-249-2. - 2004, p. 209-226
|
Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Wettbewerbsvorteil | Competitive advantage | Kundendaten | Customer data |
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