Building corporate reputation through consumer responses to green new products
Year of publication: |
January 2018
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Authors: | Pritchard, Mark ; Wilson, Theresa |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 1, p. 38-52
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Subject: | Corporate reputation | Green new products | Services | CSR | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Produktentwicklung | New product development | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management | Stakeholder | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1057/s41262-017-0071-3 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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