Building customer-brand relationships
Year of publication: |
c 2009
|
---|---|
Authors: | Schultz, Don E. ; Barnes, Beth E. ; Schultz, Heidi F. ; Azzaro, Marian |
Publisher: |
Armonk, NY [u.a.] : M. E. Sharpe |
Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Markenführung | Brand management | Kundenmanagement |
Description of contents: | Table of Contents [gbv.de] |
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Corporate communication : identity, image and reputation
Laws, Susan Marie, (2014)
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Haberern, Lauren, (2017)
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Relationship marketing and micro-retailer brand in traditional markets
Theerachun, Sanatcha, (2013)
- More ...
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Strategic brand communication campaigns
Schultz, Don E., (1999)
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Schultz, Don E., (2005)
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Brand babble : sense and nonsense about branding
Schultz, Don E., (2004)
- More ...