Building Innovativeness in Large U.S. Corporations
Year of publication: |
1991
|
---|---|
Authors: | Parsons, Andrew J. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 5.1991, 4, p. 5-20
|
Publisher: |
MCB UP Ltd |
Subject: | Innovation | New product development | New technology | USA |
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